[Think Advisor] Dynasty Teams With BridgeFT

Dynasty Financial Partners selected BridgeFT’s WealthTech application programming interface to power Dynasty’s integrated wealth technology offerings across the Dynasty Network, the firms said Wednesday in a joint announcement.

BridgeFT is a cloud-native, API-first wealth infrastructure software company that enables financial institutions, fintech firms and registered investment advisors to deliver data-driven outcomes for their clients, according to the companies.

As part of the pact, “BridgeFT will be responsible for custodial data aggregation to fuel the technology of all Dynasty’s integrated partners,” the companies said.

In conjunction with the new partnership, Dynasty and select Dynasty affiliates will make a strategic minority investment in BridgeFT. Dynasty did not disclose how much of a stake it acquired or how much it paid.

As part of Dynasty’s investment, Frank Coates, Dynasty’s chief technology officer, will be joining BridgeFT’s board. Coates previously served as co-president of data and analytics for Envestnet. Prior to Envestnet, Coates co-founded and was CEO of Wheelhouse Analytics, a firm acquired by Envestnet in 2016.

This is an excerpt, READ THE FULL ARTICLE.