[Fund Society] Dynasty Financial Partners and BridgeFT Announce Strategic Partnership for API WealthTech

Dynasty Financial Partners (“Dynasty”), announced that has chosen BridgeFT’s WealthTech API as its primary custodial data partner to power Dynasty’s integrated wealth technology offerings across the Dynasty Network. BridgeFT is a cloud-native, API-first wealth infrastructure software company that enables financial institutions, FinTech innovators, and registered investment advisors to deliver better, data-driven outcomes for their clients.

In conjunction with this partnership, Dynasty and select Dynasty affiliates will make a strategic minority investment in BridgeFT.

“We are honored that the team at Dynasty has committed so deeply to our technology and our company,” said Joe Stensland, Chief Executive Officer of BridgeFT. “Dynasty has a reputation for transforming the way advisors use technology that matches our own. We are excited to support and grow with the leading wealth technology and integrated services platform in the industry.”

BridgeFT will be responsible for custodial data aggregation to fuel the technology of all Dynasty’s integrated partners. BridgeFT’s WealthTech API is the industry’s first WealthTech-as-a-Service platform offering a single, open API to trade-ready, multi-custodial data, analytics, and applications.

WealthTech API removes the need for individual data feeds from a range of custodians and back-office providers, allowing wealth management firms and FinTech companies to create differentiated, next generation wealth management applications.

“The Dynasty Network of independent RIAs is connected by our integrated WealthTech platform, and our partnership with BridgeFT will allow us to enhance the world-class tools at our advisors’ disposal to best advise their clients’ complete financial lives,” said Ed Swenson, Chief Operating Officer at Dynasty. “BridgeFT brings Dynasty speed of execution, reduced cost, and a turnkey architecture that will allow us to scale more efficiently. We are excited to partner with and invest in a company that moves at the speed of Dynasty’s pace of innovation.”

As part of Dynasty’s investment, Frank Coates, Dynasty’s Chief Technology Officer, will be joining BridgeFT’s Board of Directors. Prior to joining Dynasty, Coates served as Co-President of Data and Analytics for Envestnet Inc. Prior to Envestnet, Coates co-founded and was CEO of Wheelhouse Analytics, which was acquired by Envestnet in 2016.