WealthTech API represents the first WealthTech-as-a-Service platform to deliver trade-ready, multi-custodial data, and mission-critical applications through a single API connection.
BridgeFT, a cloud-native, API-first Wealth Infrastructure software company that enables financial institutions, FinTech innovators, and registered investment advisors to deliver better, data-driven outcomes for their clients, announced today the launch of WealthTech API, a WealthTech-as-a-Service platform offering a single, open API to trade-ready, multi-custodial data, analytics, and applications.
In conjunction with the launch of WealthTech API and to amplify the cloud-native, API-first focus of the company, Bridge Financial Technology is also formally rebranding to BridgeFT.
BridgeFT’s WealthTech API empowers clients to reimagine the potential of their financial data and technology stack, using the power of the cloud. As the industry’s only API-first, cloud-native wealth infrastructure platform, WealthTech API removes the need for individual data feeds from a range of custodians and back-office providers, allowing wealth management firms and FinTech companies to create differentiated, next generation wealth management applications.
“Technology should solve problems, but legacy systems and unwieldy tech stacks add complexity, cost, and confusion,” said Joe Stensland, Chief Executive Officer of BridgeFT. “WealthTech API allows for a new approach to innovation by allowing firms to control their own digital experiences without having to build cumbersome functionality and infrastructure. This new, turnkey architecture is a true accelerator, allowing firms to more easily create novel investment-driven solutions, expand or enhance existing functionality, and bring innovative ideas to life, faster.”
Custodians hold a range of data that drives the investment ecosystem, from positions and balances to client holdings and trades. Each individual custodian has its own data policy, structure, and systems, forcing FinTech companies and other financial institutions to build custom programs for each custodian to ingest the data. This adds both development time and cost. By simplifying access to the underlying data, WealthTech API allows financial innovators to rethink and streamline their own tech stacks and create differentiated tools and solutions for their own clients with BridgeFT’s applications and developer-to-developer support.
Among its core features, WealthTech API:
- Represents the first platform to deliver trade-ready, accurate data from multiple custodians through a single API.
- Removes virtually all need for manual reconciliation.
- Provides data enrichment to deliver powerful performance calculations, insights, and analytics across all accounts, no matter the source.
- Streamlines channels to support investment product or strategy distribution.
- Eliminates the time and resources typically spent on in-house custodial data aggregation.
- Empowers mission-critical business applications like billing and client reporting.
“We are in an era of unprecedented technological growth in financial advisory and asset management,” Stensland said. “Financial technology innovators deserve a WealthTech-as-a-Service solution partner that moves at the speed of their own innovation. Our WealthTech API transforms the way clients can access and maximize the most critical financial data, helping fuel the entrepreneurial spirit in our industry.”