In a recent survey of over 800 advisors, researchers found that 81% of advisors are using social media for business. This figure has steadily increased year over year. Nowadays, about 56% of advisors claim that social media plays a significant role in their marketing efforts. Want to learn how to use social media to turn prospects into clients? Check out our social media crash course for advisors!
Between meeting with new clients and managing your current client's accounts, a busy advisor's day may leave little time for blogging. However, blogging should be a key component of you firm's overall marketing strategy. While 20 years ago blogs didn't exist, today there are over 20 million of them. And 80% of businesses are using blogs to attract potential clients. This post will show you the best free tech tools to make blogging easier than ever before!
Millennials now surpass Baby Boomers as the largest generation alive. This means it’s more important than ever before for advisors to develop strategies to connect with Gen Y. Any RIA which aims to be sustainable in the long-term needs a strategy to appeal to Millennials, who have unique financial needs and preferences. This guide will cover everything you need to know about NextGen clients and how to attract and retain them.
Nowadays, lots of advisors are blogging. This is because a blog can drive more traffic to your advisor website, and increase your credibility in the industry. The only caveat is that blogging isn’t easy! We could all use some tips and tricks on how to blog successfully. That’s why we’ve picked out five awesome financial advisor blog examples to get your creative juices flowing and give you a few blogging tips.
Nowadays, it seems like everyone is blogging--from doctors, to lawyers, to designers, to chefs and even financial advisors! A blog gives you the opportunity to showcase your financial expertise, drive web traffic to your website, and attract new potential clients. However, it takes a great deal of thought, planning, and time commitment to create a truly effective blog. This is why we here at Bridge have created these six tips to keep in mind while blogging.