Nowadays, lots of advisors are blogging. This is because a blog can drive more traffic to your advisor website, and increase your credibility in the industry. The only caveat is that blogging isn’t easy! We could all use some tips and tricks on how to blog successfully. That’s why we’ve picked out five awesome financial advisor blog examples to get your creative juices flowing and give you a few blogging tips.
Here are five advisor blog samples, along with some details on why we think these blogs are awesome:
In her blog, Mary Beth Storjohann covers a variety of personal finance topics including budgeting, saving, credit cards, and managing debt. Workable Wealth has many features which make it an awesome blog for attracting potential clients, here are just a few of them:
- Strong Headlines: Each of Mary’s blog posts has a title which is attention-grabbing, yet short and easy to read. A good headline can entice website visitors to read your post. If you’re having trouble writing good headlines, try CoSchedule’s Headline Analyzer.
- Popular Index: Workable Wealth includes a quick-pick menu where blog visitors can find Mary’s most popular and most recent posts. Indexing your most popular posts allows blog visitors to quickly and easily find your highest-quality content.
In Gen Y Planning, Sophia Bera writes on topics that interest Millennials, such as how to pay off student loans, finance grad school, or buy a first home. Sophia’s blog is great because:
- Useful Content: All the posts on Gen Y Planning include actionable tips that can help readers in their daily lives. If your content is useful, readers are much more likely to engage with it!
- Frequency: Sophia posts on her blog two times per month, every month. Consistency is key when blogging. If you post consistently, people will return to your blog to check out your new content.
Katie Brewer focuses on strategies to budget effectively, build wealth, and many other important financial issues facing families in her blog Your Richest Life. Some reasons we love Your Richest Life are:
- Lists: Most of Katie’s posts include numbered lists or bullet points. This makes it extra easy for readers to find the information they’re looking for.
- Subtitles: Each post on Your Richest Life includes a few subtitles, which break up the content into easy-to-read chunks and help highlight key takeaways for readers. Oftentimes, readers may not take the time to read your whole post, but they will focus on the subtitles and skim the content they find most valuable.
In his blog, Rob Aeschbach focuses on financial issues facing military families. Some of the best things about Military Financial Planner are:
- Niche Marketing: Rob does an awesome job of honing in on the needs of his niche market (military families), and providing the content they want. Clearly identifying a niche market can help you create great content for your blog. When picking a niche market, consider what type of clients you most enjoy working with, and check out this list of niche markets for advisors.
- Topic Index: Rob’s blog includes an index of posts by category such as “saving and spending,” “investing,” “retirement,” and so on. This helps blog readers quickly and easily find the content they’re looking for.
Stefanie O'Connell's blog focuses on many issues facing millennials such as budgeting and paying off student loans, plus it explores other topics like entrepreneurship and extra income opportunities. Stefanie's blog attracts lots of traffic because of:
- Related Images: With each of her posts, you’ll find a nicely correlated image with the blog’s title and a link to Stefanie’s website. Including images with blog posts can increase traffic and social shares, not to mention advertise your website!
- “How To” Posts: Stefanie includes many “How To” posts, such as “How To Stop Procrastinating on Your Personal Finances,” or “How to Make an Extra $2,000 Per Month.” Studies show that “How To” posts are the most popular type of blog post on the internet! By focusing on “How To's,” you can create great content that your readers value highly and actively seek out.
Talk about information overload! After looking at these blog examples, hopefully you feel inspired and ready to begin creating content for your own blog. When starting a blog, keep the following key takeaways in mind:
- Use strong, attention-grabbing headlines
- Focus on creating the content your niche market wants
- Index your posts by topic or popularity to make them easy to find
- Ensure your content is useful and presented in an organized manner
- Use images and graphics in your posts to increase social sharing
If you learn from these five blog samples, you’ll be blogging successfully in no time!