Kosti Marko came to Bridge with years of design experience and has been working tirelessly over the last few months to create a beautiful, streamlined, and functional design for Bridge’s soon-to-be released end-to-end financial advisor SaaS platform, Atlas-X. Kosti is a Graduate of the School of Design at The university of Illinois at Chicago and has strong interests in data visualization and linguistics. This week, I had the opportunity to sit down with Kosti and discuss the design process behind Atlas-X.
Q: What does the product design process entail?
A: The first step in the design process is to define a wireframe. The wireframe determines what information we need to include and where it needs to go. Once the wireframe is figured out we can go one step further in the process to look at fidelity, which includes some styling, a few animations here and there, interactions when you click to run a report, etc. Next comes high fidelity, which is when the product is at the point where it’s ready to be sent to a client.
Q: Where are you in the design process of Atlas-X?
A: Right now, I’m working on a wireframe that identifies all the basic information we need to get a product prototype put together. I’m also starting to address low/medium fidelity issues (determining if the product is missing anything, or if any information isn't useful to advisors). The next small step is to build a demo to see how the product functions.
Q: What do you hope to accomplish with the design of Atlas-X?
A: In essence, the design is all about helping advisors get to the information they want as quickly as possible. We are eliminating all the other fluff that doesn’t need to be there. We are thinking about things more simply and intuitively. We are looking at the bigger picture of the software, rather than just pushing it through to market as quickly as possible.
Q: How do you think this new design is going to most benefit advisors?
A: What Atlas-X is trying to do is bring it all together. For advisors, it’s important to not have to learn to use multiple tools. Rather than spending countless hours trying to learn to use six different products, advisors can spend a fourth of the time learning just our product because we put all the tools they need in one solution. Ultimately, we’re designing for advisors. We’re designing for what advisors need and want in a single, easy-to-use product.
Q: What are you most looking forward to after the beta version of the Atlas-X launches?
A: What I’m most looking forward to with the new design is seeing what I missed. It will be neat to hear from advisors “it would be cool if the software could…” And then I’ll get to implement those changes, so I’m excited for that. I anticipate more challenges coming my way, which is my favorite part of the job.